Happiness means something different to each of us. For my teenage son, it means being able to use the car whenever, for my college-aged daughter, it means finals are over. For me, the bulk of my hours are spent at work, (which I love) so I’m happy when our clients are happy.
What does it take to get there? Less than you might think, but more of it. Happiness indices may be in quantifiable results such as tangible sales, conversions, and new leads. The joy index for qualitative results may be as simple as a website launch, or a fresh-off-the-press brochure.
When the 2008 recession hit, companies downsized middle management so fewer people assumed more workload. With the economy in its upswing, many companies are eagerly seeking qualified staff to help them manage their new growth. Playing catch-up is a difficult task when you’re already max’d out. Marketing tasks like maintaining a website or updating collateral materials get pushed to the bottom of the list. Clients are now pulling these tasks back up to the top so long awaited projects are now being executed and completed. We’ve launched four websites in the past two weeks, and over ten deeper sites in the past two months.
One of our biggest joys is positive feedback from our clients — In fact, our studio lights up when we get an “we love you” email after a project is completed. When clients communicate, it helps evaluate the work we do and adjust where necessary.
3 Tips for Project Success (Client Happiness)
- Communicate frequently. Pick up the phone and don’t just rely on emails.
- Thank clients for being good customers. Everyone wants to be appreciated. Send a hand written note or gift.
- Share the joy with your team. Happy employees = better work and sense of pride.
We just recently completed a website for NANCY ROSENE, a luxury resort and hotel company (top image) whose elite clientele are 5-star properties and tour services. After the launch, Nancy’s team shared their new site with clients, agents and customers and received a lot of praise which they then shared with us.
There are many roads to happiness — and volumes of books on the subject. There’s great insight in Stumbling on Happiness by Daniel Gilbert, and more on his Ted Talk about making bad decisions — an interesting look at decision making — especially in comparing.
We can increase your happiness quotient — we’ll get it done, you’ll be thrilled, business will thrive. Simple? Yes, it really is.